- McDonald’s UK links up with FNATIC to bring the heat to gaming culture, kicking off with the MAKE IT HOT launch event celebrating the return of McSpicy X Frank’s RedHot and the NEW Frank’s RedHot Mayo dip.
- A year of hype ahead with exclusive events and content made for gamers and flavour fans alike.
- Fresh content collaborations to bring food and gaming communities together in bold, exciting ways.
McDonald’s UK has officially teamed up with global esports powerhouse Fnatic in a brand-new partnership that brings together two icons of culture – food and gaming.
The collaboration kicks off with the MAKE IT HOT launch event, celebrating the return of McSpicy x Frank’s RedHot and introducing the NEW Frank’s RedHot Mayo dip-bringing bold flavour across the menu.
At the heart of the partnership is a focus on authentic engagement -leveraging Fnatic’s influence, from pro players to millions of dedicated fans, to connect with audiences in a meaningful way. It marks the start of a new journey packed with creator-driven content, live gaming events, and social-first experiences designed to engage both gaming and food-loving communities, both on and offline.
Ben Fox, Senior Vice President & Chief Marketing Officer at McDonald’s UK & Ireland, said: “Partnering with Fnatic allows us to engage with this passionate gaming audience, delivering experiences that bring people together over great food and gaming in an authentic way.
“We are delighted to be bringing fans the opportunity to make all of their favourite McDonald’s products hot with our new Frank’s RedHot® Mayo sauce pot. If that’s not enough we are also raising the heat even further with the much anticipated return of our delicious McSpicy® x Frank’s RedHot® chicken burger”.
Sam Mathews, Founder at Fnatic, added: “At Fnatic, we’re always looking to partner with brands that truly understand and celebrate gaming culture. McDonald’s shares our commitment to creating memorable, community-first experiences.
“This collaboration is all about bringing people together; whether it’s over epic plays or bold flavours. We’re just getting started, and we can’t wait to show fans what’s coming next.”
As one of the most recognised names in global esports, Fnatic holds a powerful presence in global esports, shaping the competitive scene through its elite pro players and expansive fan community. This partnership with McDonald’s UK aims to deliver fresh, flavourful moments that resonate with both Gen Z and gaming audiences – and this is only the beginning.
