Partnership combines strategic investment in AVAX alongside advisory and business development support for projects building on Avalanche
Animoca Brands, a global digital assets leader building and investing in impactful technologies and ecosystems to reimagine future economies, today announced a strategic investment in and partnership with Ava Labs, the company dedicated to advancing the adoption and scalability of the Avalanche ecosystem. The aim of the partnership is to support the Avalanche ecosystem’s growth and adoption.
The partnership between Animoca Brands and Ava Labs focuses on deploying capital, exploring product integrations, and providing strategic advisory support to high-potential projects that are building on Avalanche, with an initial focus on key verticals such as entertainment, real-world assets (RWA), and digital identity. The collaboration will initially focus on the Middle East and Asia, where Animoca Brands has established regional infrastructure and institutional relationships that Avalanche ecosystem projects will be able to draw on as they pursue commercial deployment.
By aligning Avalanche’s scalable architecture with institutional access and distribution channels, the partnership aims to strengthen Avalanche’s position as a leading platform for real-world blockchain adoption.
John Nahas, chief business officer at Ava Labs, said, “Animoca Brands brings experience across consumer, institutional blockchain ecosystems, and a wide network of portfolio companies. This partnership supports Avalanche ecosystem expansion in Asia and the Middle East – two regions seeing sustained growth in digital asset activity. We’re thrilled to collaborate on initiatives that improve user access and interoperability for applications building on Avalanche.”
Omar Elassar, head of global strategic partnerships and managing director for Middle East at Animoca Brands, said: “We’re very deliberate about the ecosystems we partner with. Avalanche combines scalable subnet architecture with EVM compatibility, which makes it particularly well suited for sovereign and institutional deployments — areas where we see growing demand globally.. That alignment is consistent with the types of ecosystems we support through strategic investments. Our initial focus will be on identity integrations and RWA tokenization, but our broader goal is supporting builders within the Avalanche ecosystem and boosting its adoption.”
