Today U.S. Integrity (“USI”) announced a comprehensive partnership with peer-to-peer wagering platform, Lucra Sports. Lucra Sports makes social-first wagering possible, allowing fans to legally wager across 37 states with their friends in a safe and fun environment – with no traditional sportsbooks involved.
The Lucra iOS app offers a new form of social engagement to avid sports fans and makes sports wagering more approachable for more casual fans with its peer-to-peer gaming marketplace. Players compete against each other and can wager any dollar amount in highly customizable skill-based contests. It offers the ability to create wagers for NFL, NBA, MLB, NHL, golf (PGA TOUR), tennis (WTA and ATP), and soccer (MLS, UEFA Champions League, Premier League).
“As sports fans, we are proud to partner with U.S. Integrity to ensure fair and transparent wagering on the Lucra Sports platform,” said Dylan Robbins, CEO and Founder of Lucra Sports. “We want to make wagering on sports more approachable and fun, and USI’s commitment to integrity and proactive approach in detecting potentially suspicious wagering activity allows us to do that for our community.”
USI will provide integrity monitoring services via its proprietary dashboard to Lucra Sports. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating and wagering patterns.
“U.S. Integrity is proud to partner with Lucra Sports and assist in their revolutionary new way to wager with friends.” says Matthew Holt, USI’s CEO & co-founder. He continued, “USI’s mission is to provide conflict-free, best in class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Lucra Sports. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at U.S. Integrity.”
