Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and Imaginary Ones, a Web3 Entertainment and IP company, today announced a partnership to leverage Animoca Brands’ expertise and resources to help shape Imaginary Ones’ token economics, craft an inventive airdrop campaign, and advise Imaginary Ones on its go-to-market strategy.
The partnership follows the investment Animoca Brands made into Imaginary Ones earlier this year (see announcement of 29 February 2024).
Imaginary Ones was initially established as an IP company and subsequently evolved into a dynamic ecosystem encompassing NFTs, games, merchandise, toys, user-generated content (UGC), and strategic partnerships.
In addition to Animoca Brands, Imaginary Ones has forged partnerships with various other industry pioneers and leaders, including tech giant Samsung and fashion powerhouse Hugo Boss, marking significant progress in the adoption of blockchain technology in mainstream industries.
By providing immersive gameplay experiences, Imaginary Ones seeks to break down barriers and invite users to explore the possibilities of blockchain in entertainment. Aside from its various collaborations, Imaginary Ones has also ventured into game development, publishing titles including Bubble Rider and Bubble Rangers, which serve as entry points that make blockchain technology accessible and engaging to a wide audience.
Clement Chia, co-founder of Imaginary Ones, commented: “Our Web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World. Animoca Brands’ support will fast-track our plans in the three areas of utility, coins and development, which will help to unify Web2 and Web3 worlds, and build on our promise that if you can imagine it, we can build it.”
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We’re thrilled to follow our investment in Imaginary Ones with a partnership to help optimize its market capabilities. Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung are a reflection of the company’s visionary approach to help bridge the gap between the Web2 and Web3 industries.”
