Gemini Sports Analytics raises additional $3.1m in funding

Data and analytics specialist gains new investment in a financing round led by venture capital firm Will Ventures.

Sports technology specialist Gemini Sports Analytics has raised a further US$3.1 million in a financing round led by Will Ventures.

Confirmed: Current investors Eberg Capital and Social Leverage also participated in the investment round. Eberg Capital and Social Leverage previously anchored US$3.25 million seed funding round last August

Context: Gemini Sports Analytics specialises in providing data insights used to improve decision making for team operations such as roster management. It counts the National Football League’s (NFL) Indianapolis Colts and US college Texas A&M among its partners. Will Ventures, a venture capital firm that specialises in sports and technology startups, counts 18 professional team owners as limited partners.

Comment: “This collaboration with Will Ventures aligns with our pattern of working with highly strategic investors who combine deep experience and connectivity in the sports world with academic and scientific rigor,” said Jake Schuster, Gemini Sports Analytics founder and chief executive.

“We’re excited about the transformative power of systemizing and democratising AI in sports. By bringing innovations already embraced by the Fortune 500 into the sports world, we’re helping the industry move from the first few innings of Moneyball into the era of true AI influence on roster management, player development, and on-field decision-making.”

Coming next: Gemini, which was listed as one of SportsPro’s sports tech Ideas to Invest in Now class of 2024. said the investment will help the firm hire technical leadership and customer support, while expanding its partnership group across both the data and AI ecosystem.

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