Gemini Sports Analytics completes $3.25M investment round

Gemini Sports Analytics, a no-code AI platform for predictive modeling, has completed an oversubscribed $3.25 million investment round with participation from pro team owners.

Leading the round was Roger Ehrenberg — who holds stakes in MLB’s Marlins, Real Salt Lake of MLS and EFL’s Leeds United — and it was joined by Jim Pallotta’s Raptor Group and West Coast VC Social Leverage, a group with several owners as limited partners. The funding is described as a Series Seed and follows a $1.5 million Seed in July 2022; also participating was prior investor, the Florida Funders.

Founded by sport scientist Jake Schuster, who has experience working across nine sports in seven countries, Gemini Sports Analytics adds advanced analytics and machine learning algorithms on top of a sports club’s existing database. It leverages the tech infrastructure of cloud and AI partners Snowflake, DataRobot and Databricks with data partners StatsBomb, SportRadar, Genius Sports, Sports Info Solutions and SkillCorner.

The beta partners of GSA, which graduated from the leAD Sports & Health Tech Accelerator, included the UFC as well as teams in MLB, the NBA, rugby and soccer. Some of the early clients are the NFL’s Indianapolis Colts, the SEC’s Texas A&M and Italian Serie B’s Parma Calcio, whose Chief Performance & Analytics Officer, Mathieu Lacome, predicted the GSA tech will be “as common as GPS within three years.”

“Gemini’s tools help us progress from asking questions to gaining insights much easier and faster, with less manual work,” Colts Game Operations Coordinator Charlie Gelman said in a statement. “We want more of our on-field decisions be data-driven, and this tool help makes that goal attainable.”

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