Fnatic has announced a partnership with DLSM, which will see the latter become the UK-based esports organisation’s official trading partner.
According to a release, the collaboration between the two parties will provide gamers with resources and insights ‘to make smarter trading decisions’.
In addition, the partnership will see Fnatic and DLSM join forces to launch virtual trading competitions to introduce fans of the organisation to the world of trading.
“We’re thrilled to partner with DLSM, an industry leader pushing the boundaries of innovation in trading,” said Gina Macauley, Marketing Director at Fnatic.
“Just as our community thrives on strategy and precision in esports, DLSM equips traders with the tools and insights to the highest level. Together, we’re redefining what’s possible both in-game and beyond.”
For DLSM, partnering with Fnatic marks the platform’s first foray into the esports industry. The organisation also becomes its first partner since launching in 2023.
The platform becomes the fifth partner of Fnatic, joining Sony INZONE, Betify, Blacklyte and Red Bull on its partnership roster.
Fnatic’s Growth In 2025
2025 has been a year of success in-game and for Fnatic’s esports operations.
In June, the organisation was one of three to form part of a new selection of Rainbow Six Siege X Share team bundles. Proceeds generated by the sales will go directly to the teams along with the R6 Share affiliate programme.
May saw Fnatic enter a partnership with McDonald’s UK as part of a change to the fast food restaurant chain’s menu. Fnatic has also appointed sports and marketing agency IMG as its exclusive commercial agency to boost its commercial portfolio.
In-game, Fnatic has cemented its place at the top of international VALORANT. In June, the team finished second at VALORANT Masters Toronto after losing to Paper Rex in the Grand Final. The organisation competes in several titles, including League of Legends, Counter-Strike, Teamfight Tactics and Apex Legends.
