Trusted as a resource from the earliest days of an engagement, Carats & Cake now offers products for event branding, owning the consumer relationship even earlier in the event process
Carats & Cake, the financial operating system for the events industry, today announced it has launched customizable wedding websites, as well as personalized monograms and logos as the latest products for consumers to prepare for, and plan, events. These design-focused products enable newly-engaged couples to brand and personalize their events from the moment they are engaged, which is the moment they agree to enter into shared financial decisions as a new family unit.
The pandemic delays are causing a tremendous “wedding boom,” with a massive influx of over 2.5 million weddings set to take place this year and even more expected in 2023. In turn, Carats & Cake has set out to meet the consumer demand for its beautiful, well-known brand to facilitate the digital facets of a wedding. This offering follows the company’s recent addition of integrated digital contracting capabilities into its suite of B2B sales tools, a complement to the company’s financial software solutions that enable venues to offer customers the option to Book Now, Pay Later (BNPL) for invoices leading up to an event.
“At Carats & Cake, our goal is to be a partner to couples from day one of their engagement, through their wedding, and into their new family’s financial future. An engagement marks the beginning of a new family unit, as well as the start of many personal and financial decisions a couple makes. With the launch of custom websites, logos, and monograms, we are growing as the one-stop-shop for all the tools and resources needed to plan and pay for their event,” said Jess Conroy, CEO and founder, Carats & Cake. “Paired with content improving financial decision making, digital contracting and invoicing, and the option to pay-over-time, our B2C and B2B offerings allow us to support new couples throughout their journey to get married while marrying their finances as well.”
The new personalized wedding websites available through Carats & Cake offer dozens of modern designs to choose from and customize, enabling couples to create a hub for all communications with their guests in the leadup to their wedding. The website streamlines information sharing, including the backstory on the engaged couple, information on the ceremony and reception, link to registries, tips on accommodations, and more. The logo and monogram design services enable couples to create personalized and branded experiences for their event. Customers can purchase a wedding logo and work with a designer to customize it with their preferred text and color. The platform offers a wide variety of monogram templates that can be used for digital or print purposes.
Carats & Cake websites are available on a subscription basis, with a seven-day free trial. Standard designs are available for a $12 per month fee, while premium designs are available for $18 per month. Wedding logos are available for $35 each, digital monograms are also $35 each, with an added fee of $15 for print-ready designs. For more information, visit www.caratsandcake.com.