Halfday, the leading prebiotic iced tea, has announced that it’s kicking off its 2024 expansion with a national rollout into all Whole Foods Market stores.
“Halfday is on a mission to make gut health more fun, delicious and accessible and this milestone supports the company’s plan to significantly increase its in-store availability in 2024,” said co-founder & CEO Kayvon Jahanbakhsh. “We’re so grateful to Whole Foods Market for believing in our vision. We first launched with them in select stores in 2022 and would sample in stores every free moment we had to generate trial and brand awareness. All of that hard work is paying off and we’re excited for what’s to come.”
“We are thrilled to bring Halfday to more Whole Foods Market shelves – these will be a great addition to our ready-to-drink tea space,” said Kaitlynn Spradlin, Assistant Category Merchant over Shelf-Stable Beverages. “These prebiotic teas are already a favorite among our shoppers in the stores where they’re currently carried and we’re excited for even more customers to try them.”
Halfday was also recently included in the “Top 10 Trends for 2024” article that the Whole Foods Market Trend Council releases each year.
