Animoca Brands has entered a strategic partnership with GROW Digital Wealth (GDW), a China-based investment platform backed by Julius Baer, to bridge crypto assets and traditional finance products.
The collaboration targets family offices and ultra-high-net-worth individuals in Asia, enabling independent financial advisors to offer both crypto and conventional investment options through GDW’s licensed and regulated platform.
GDW holds multiple licences from the Hong Kong Securities and Futures Commission covering securities dealing, advisory, and asset management. The partnership aims to leverage Animoca’s expertise in crypto assets, including real-world assets, to expand digital asset access within China’s asset management market, which encompasses nearly 3 million high-net-worth individuals and assets worth CNY 127 trillion.
The alliance also focuses on investor education around traditional finance and decentralized finance, positioning Hong Kong as a growing hub for regulated digital asset activities in the region.


