Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and T&B Media Global (T&B), a leading Intellectual Property (IP) company dedicated to the development of entertainment technologies and the art of storytelling, today announced a strategic collaboration to cooperate on a multi-tiered engagement, starting with cross promotion of NFTs from Animoca Brands’ Mocaverse and T&B’s Mittaria, to further exploration of opportunities to cross-leverage each other’s Web3 and network capabilities.
The first phase of the collaboration will involve a cross-promotion between Animoca Brands’ flagship NFT project Mocaverse and T&B’s ecosystem and NFT collection Mittaria, leveraging their communities and marketing channels to increase their reach and raise awareness.
Additionally, Animoca Brands and T&B will explore opportunities on LightLink, a high-performance, secure, and scalable network built on Ethereum, to strengthen their respective capabilities and drive the adoption of digital property rights around the world.
The partnership also aims to identify additional areas of cooperation within both companies’ extensive networks and ecosystems.
Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “By intertwining the ecosystems of T&B Media Global’s Mittaria and our own Mocaverse, we are not just expanding the reach of our respective NFT collections but also exploring a new level of interoperability that will enhance the user experience across multiple platforms. The open metaverse offers the opportunity to redefine digital property rights and gaming experiences, and this partnership is another step toward that future.”
Dr. Jwanwat Ahriyavraromp, founder and CEO of T&B Media Global, commented: “T&B Media Global has already partnered with The Sandbox, and today’s partnership with The Sandbox’s parent company Animoca Brands marks an expansion of our growing relationship. By joining forces we are taking a major step towards establishing a network of interoperable Web3 capabilities that offer users seamless and immersive experiences across multiple platforms.”