UNREALĀ® Sponsors The 2013 Easter Bunny Apology Tour

PR Newswire

Easter Bunny Apologizes for the Candy He's Been Putting in Baskets and Admits He Never Read the Labels; Invites Everyone to Join Movement to Unjunk Candy

BOSTON, March 19, 2013 -- The following press release is being issued on behalf of UNREAL®: The Easter Bunny today announced that he has been a bad, bad bunny and issued a formal apology for the candy he's been putting in baskets. He admits he never read the labels and was shocked to learn about all the artificial ingredients, corn syrup, preservatives and other junk in the candy that he's been handing out each spring. The Bunny recognizes it's a problem and as a result, he has announced that he will be changing his ways. The Easter Bunny hopes everyone will join in his movement to unjunk candy – including all of the candy companies.

"I am so sorry I didn't read the labels earlier. I had no idea," expressed the Easter Bunny. "Does anyone even know what partially hydrogenated oils, PGPR and shellac are?"

As a way to make amends, he set out to find a way that people everywhere could still enjoy candy, without the junk, with less sugar, and more nutrition. The good news is that he found it.

The Bunny shared, "I'm going to make things right. Luckily, I found this little company UNREAL that makes candy from all real stuff and is the best candy I ever tasted."
The Easter Bunny issued the following letter today from his personal rabbit hole:
I am so very sorry.

For years, I have been hopping around giving out candy, and I never read the labels.

Well, recently I did, and it made my fur stand straight up.

I have been a bad, bad bunny.

Luckily, I found this little company, UNREAL®, that makes candy from all real stuff. It's the best candy I ever tasted!

I really think you're going to love it.

Let me know. I'm all ears.

Most sincerely,

The Easter Bunny

Leading up to the holiday, the Easter Bunny and thousands of his friends and family will be issuing personal apologies. Some of the Easter Bunny's many celebrity friends, like John Legend, Jillian Michaels, and Tom Brady, are supporting his movement to make amends. The Easter Bunny will also be handing out UNREAL – the unjunked candy. To show its appreciation for the Easter Bunny's support, UNREAL has agreed to be the proud sponsor of the 2013 Easter Bunny Apology Tour. The Bunny invites all candy companies to unjunk their candy and join as sponsors of his future tours. Any interested candy companies can email the Easter Bunny at unjunkmycandy@sorrybunny.com.

"We are so excited to be the first official sponsor of the Easter Bunny's Apology Tour, and we hope lots more candy companies will unjunk their candy and join the tour," said UNREAL's 16-year-old Founder, Nicky Bronner. "UNREAL is on a mission to unjunk the world, starting with candy, and with help from the Easter Bunny's and our special friends, we can have the world unjunked before you know it."

For the latest updates on the 2013 Easter Bunny Apology Tour, visit www.sorrybunny.com and follow @thesorrybunny on Twitter.

UNREAL® is the unjunked food company with a mission to unjunk the world. UNREAL has started with unjunking your favorite candy by replacing the junk with only real ingredients, reducing the sugar, adding nutrition, and making it taste just as good. People have blindly come to accept that junk food needs to be made with junk to taste great; companies know it and need to change. UNREAL gives people a junk-free, better version of their favorite candy, sold side-by-side for a similar price. UNREAL is currently available at 20,000 stores nationwide, including Target, CVS, and Staples. UNREAL is based in Boston. For more information, go to www.getunreal.com.

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