Company offers thin film, wireless active smart labels which can be produced using standard barcode printers, to simplify item-level inventory tracking
Reelables, which provides printable active smart label for tracking cargo and inventory, has raised a $10.4 million Series A funding, with participation from Amigos Ventures, Moneta, Raptor Group, Silicon Labs, and Smooth Brain.
The company explained it will use the funds toward the growth of its engineering and operations teams, the advancement of smart label product development, and the expansion of manufacturing capacity to support market growth. Reelables added it grew more than 200% this year and plans to scale production to 100 million labels per year with this funding.
Reelables offers thin film, wireless active smart labels with flexible, coated batteries that can be printed using standard barcode printers, and are fully disposable. The company said its leading products—paper-thin Bluetooth and 5G smart labels—are a way to automate supply chain visibility for logistics providers, retailers, and manufacturers by providing item-level location and inventory data without manual scanning. The company touts this active tracking as providing operational visibility, reducing theft and loss, and is able to track temperature data for cold chain items and perishables.
Reelables noted that its 5G active smart labels can be used as the shipping label printed from a thermal barcode printer, to support the needs of logistics providers such as cargo forwarders and third-party logistics companies (3PLs). Manufacturers and retailers can apply them when shipping time-sensitive, high-value goods, such as consumer electronics, the company added.
With the funding announcement, the company also appointed Tom Carter as its new chief operating officer (COO). Before joining Reelables, Tom was the Chief Technology Officer at AskPorter and Ostmodern and served as the Information & Systems Director at Drayson Technologies.
“The advanced manufacturing process of our active smart labels enables us to deliver scalable and cost-effective tracking solutions, empower our customers to achieve real-time supply chain visibility,” said David Stanton, co-founder of Reelables. “The new round of funding and support, combined with Carter’s expertise, will allow us to expand our production, improve partner engagement, and introduce new solutions for our customers currently under development.”
Reelables is headquartered in London, though a majority of its sales are to U.S. firms.
