Ginger beverage brand takes classic ginger ale and adds a HARD twist Reed’s Hard Ginger Ale
Reed’s, Inc., owner of the nation’s leading portfolio of handcrafted, all-natural ginger beverages, today announced the launch of Reed’s Hard Ginger Ale.
Building upon the brand’s fan-favorite, REAL Ginger Ale, this latest addition to Reed’s lineup of full-bodied, premium ginger beverages will begin to hit shelves during the third and fourth quarter of 2022.
Light and refreshing, Reed’s Hard Ginger Ale contains 5% ABV and is only 100 calories. Available in four delectable flavors – Mango, Pineapple Coconut, Cherry Lime, and Watermelon Strawberry – each can is well-balanced with a sweet and savory tang followed by a distinct, bold and spicy kick of ginger. Remaining true to the Reed’s roots, these keto-friendly, ready-to-drink (RTD) spiked ginger ales are packed with REAL ginger and naturally brewed without artificial preservatives, sweeteners, or colors.
“Our research indicates that sixty-five percent of consumers use ginger ale as a cocktail mixer, and 80% of those people are interested in a convenient RTD option. Formulating our, Hard Ginger Ale was a natural next step to elevate our current ginger beverage lineup,” said Norman Snyder, CEO of Reed’s Inc. “With the accelerating growth of the RTD alcohol category, we expect to continue leading the industry in ‘all things Ginger’ with the introduction of Reed’s Hard Ginger Ale.”
Hitting store shelves nationwide this summer, Reed’s Hard Ginger Ale will be available in a variety 8-Pack featuring 12oz. cans of all four flavors. For more information, please visit the Reed’s Hard website, or call 800-99-REEDS.