Chopra comes from Henkel Canada Corporation, where he served as general manager of Consumer Beauty.
Scotch Porter, the grooming and wellness brand committed to providing solutions to the problems men face daily through the development of clean, affordable non-toxic products, has expanded of its senior leadership team with the strategic hire of Christian Chopra as brand president.
“I am very excited to be joining the Scotch Porter team. I have had the opportunity to witness the CPG and Beauty industry evolve from placing emphasis on simply providing a good product to an intense focus on brands that are more than the products they provide, but also mission and value-driven,” said Chopra. “I believe that Scotch Porter as a brand that is grounded in a higher purpose, is actively redefining the men’s wellness and personal care space, and it is an honor to join this tremendous team at such an exciting time in the industry. I look forward to partnering with the team to build the business.”
Chopra brings over 15 years of experience in launching and scaling household brands of multi-billion-dollar beauty and consumer packaged goods companies. In his most recent role as general manager of Consumer Beauty at Henkel Canada Corporation, he successfully spearheaded the division’s innovation strategy, resulting in increased distribution, sales, and contributing to its revenue and share growth. In addition to holding sales strategy and marketing leadership roles with Henkel in Germany, Canada and the US, Chopra served as a brand executive at L’Oreal managing product marketing for Lancome Skin Care.
Chopra to Drive, Lead Tactical Business Operations
As Scotch Porter’s president, Chopra will oversee the company’s business operations and growth strategies as well as work cross-functionally to design and implement new systems and processes.
“As the Scotch Porter brand continues to grow, we are thrilled to welcome Christian to the team to drive and lead tactical business operations efforts that will be critical to our expansion, positioning Scotch Porter as a leader in the men’s wellness and personal care space,” said Calvin Quallis, founder & CEO of Scotch Porter. “Chopra brings over a decade of expertise in scaling consumer beauty brands and valuable strategic planning skills to our senior leadership team that we believe will guide and advance the organization. As a mission-driven and focused brand, Christian also shares our values and is perfectly aligned with our goal to create measurable, visible and clear change in the conditions of the customers and communities that we serve.”
To date, Scotch Porter has served over 1 million customers nationally. The brand has been at the forefront of innovatively arming a historically underserved sector of men while also driving broader conversations about the entire wellness experience. In the past year, the brand has expanded both its product offerings and its distribution beyond direct-to-consumer channels, entering extended retail partnerships with Target, Walmart, CVS and Macys. Earlier this year, Scotch Porter announced the completion of $11 million in Series B equity financing, led by Pendulum Holdings and the expansion of its hair collection on the shelves of Target locations nationwide — deepening the brand’s commitment to providing clean and affordable solutions for men’s daily concerns and establishing its intentional focus on the often underserved and overlooked men’s textured hair market.
This year, the brand is slated to continue promoting the importance of 360-degree wellness through the expansion of its multi-purpose product offerings.
