Param Labs and Animoca Brands partner to innovate and advance gaming industry in MENA and beyond

Param Labs, a leader in game and technology development, and Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, today announced a strategic partnership to leverage Animoca Brands’ expertise to bolster Param Labs’ go-to-market strategy, particularly in the area of launching innovative Web3 products, and to refine Param Labs’ blockchain and token economy design.

Param Labs is an Abu Dhabi-based development studio focused on developing video games and infrastructure to power the next generation of gaming. Some of its notable products include Kiraverse, a Web3 TPS, and Pixel To Poly, the leading platform for transforming 2D NFTs into 3D game-ready files for use in GTA V, Fortnite Creative Mode, and beyond. 

As part of the partnership, Param Labs is introducing its Pixel To Poly platform to selected Animoca Brands’ projects and portfolio companies, enabling the transformation of 2D art into 3D game-ready assets. This service aims to revolutionize game asset creation by using AI to streamline the transition to advanced design dimensions.

Param Labs is preparing for several exciting initiatives, including a free-mint NFT launch and the release of its litepaper, which will detail its game economy and infrastructure. This includes a network of Layer 2 and Layer 3 solutions with parallelized VMs such as Move and SVM, leveraging Param Labs’ innovative Web3 framework utilizing modular blockchain architecture.

This collaboration signifies a major leap for Param Labs and the broader Web3 gaming ecosystem in MENA. With Animoca Brands’ support, Param Labs is well positioned to break new ground in the Web3 and gaming sectors.

Anthony Anderson, founding partner of Param Labs, commented: “We’re thrilled to announce a partnership that accelerates Param Labs and the entire gaming industry. United with Animoca Brands by a shared vision of ensuring gamers derive true value from their gaming experiences, this collaboration marks a pivotal step in redefining the gaming landscape.”

Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “We’re excited to partner with Param Labs to advance digital property rights in gaming, bringing us a step closer to realizing the vision of the truly open metaverse. This collaboration aligns with our shared vision to redefine the gaming landscape, ensuring that gamers are the true owners of their digital assets. Together, we’re working to transform the industry, emphasizing the value of gamer experiences and ownership.”

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