OneFootball announces “OneFootball Club” in partnership with Animoca Brands to reward fan loyalty globally, on Base

OneFootball announces “OneFootball Club” in partnership with Animoca Brands to reward fan loyalty globally, on Base

OneFootball, the world’s leading digital football platform and community with more than 200 million fans, is proud to announce the OneFootball Club (“OFC”) in partnership with Animoca Brands and built on Base.

The OFC is the first digital football club comprised of the world’s largest community of football fans, dedicated to rewarding supporters across the globe. The OFC will recognize and reward the most engaged fans worldwide, celebrating their fandom within the community, and incentivizing them to document, share, and showcase their fan journey within a safe environment of like-minded people. As fans engage, their profiles evolve and become unique and identifiable, allowing them to compete on global leaderboards for rewards, achievements, and exclusive benefits. This gamified fan journey will be integrated across the entire OneFootball ecosystem, allowing every fan to display their unique way of enjoying football for free.

OneFootball released an alpha version to a select group of external users in February 2024. The initial phase has seen remarkable engagement with 300,000+ participants. The next phase of the rollout is scheduled for July 2024.

Patrick Fischer, CEO of OneFootball, stated, “The OneFootball Club for the first time allows football fans to participate in the value creation of their engagement. Not only will we offer unique and exclusive rewards, in the future, our ambition is to extend into other football experiences across the industry, unlocking unique opportunities for brands, clubs, and services to offer value to football fans. This is the perfect evolution aligned with our vision to become the no. 1 football marketplace for content, services and products, with our community and users in the centre.”

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, stated, “We are thrilled to partner with OneFootball to co-create the technical infrastructure for incentivizing and rewarding engagement for football fandom. Football fans represent one of the largest and most passionate sports communities in the world, and at Animoca Brands, we believe deeply in the power of community. Together with OneFootball, we are working to unlock network effects on a massive scale.”

Jesse Pollak, Creator of Base, stated, “OneFootball connects to millions of people around the globe in a fan-first way. By engaging its community onchain, OneFootball fans have the opportunity to explore direct ways of engaging with their favorite teams and players.”

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