Experience the playful, tactile world of Slime Life: November 19th through December 21st
MGA Entertainment, maker of iconic brands like Little Tikes, L.O.L. Surprise!, Bratz and more, is collaborating with Sloomoo Institute in LA for an immersive slime activation.
The event runs from November 19 through December 21, and guests can experience the Slime Life Cafe activation as a part of the classic Sloomoo Institute experience. The activation is the perfect LA weekend plan and a fun, family-friendly activity to enjoy with kids.
MGA Entertainment (MGA), one of the largest privately held toy and entertainment companies in the world, is bringing its newest sensory brand, Slime Life™, to Angelenos through a one-of-a-kind partnership. The brand has teamed up with Sloomoo Institute, the joyful world of slime and all things #satisfying, to host a new pop-up this holiday season.
Slime Life is a hyper-realistic collection of DIY slime kits inspired by iconic foods, from burgers to donuts, that can be assembled and smashed. Slime Life takes sensory play to a new level, inviting kids and adults alike to create, stretch, and smash their favorite foods.
From November 19 through December 21, guests can immerse themselves in The Slime Life Cafe, an interactive DIY slime “cafe,” built in the middle of Sloomoo’s iconic DIY bar. At The Slime Life Cafe, guests can dive into the playful and tactile world of Slime Life, crafting their own slime donut.
“Slime continues to captivate fans around the world as one of the most satisfying and creative forms of play,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “We wanted to capture that love of sensory satisfaction with Slime Life, and this collaboration with Sloomoo and their state-of-the-art slime institute truly lets visitors live their best slime life.”
“We love the idea of partnering with another slime brand and stretching the idea of a collaboration to new places – we both evoke playfulness and artistry in our own way, so bringing our brands together is authentic and full of synergy,” say Sloomoo Co-Founders Karen Robinovitz and Sara Schiller.
The activation taps into the booming ASMR trend. With over 480 million slime-related posts on TikTok and more than 15 million posts under #slime on Instagram, slime is an undeniable global sensation.
A ticketed experience includes:
- Sloomoo and Repeat Wall: Guests add their own slime to a growing canvas, a way of leaving their mark behind.
- Slimey Gallery: An experience of over 30 vats of slime, featuring different colors, textures (like cloud, jelly, and icee), and scents.
- Sloomoo Sling Shot: Launch slime across the room at your friends and family! Don’t worry, they’ll be behind a protective glass shield.
- Sloomoo Falls: The ultimate slime experience where guests get completely COVERED in slime! Ponchos provided.
- Lake Sloomoo: A “lake” of hundreds of gallons of cloud slime
- FrooFroo’s Feels: A sensory wall to explore by feeling (with a Sloomoo blindfold so it’s all about heightening touch)
- The DIY Bar: Guests design the dream slime by choosing a texture, scent, color, and charms from hundreds of options.
…and now, The Slime Life Cafe:
Guests can present their Slime Life Café ticket in exchange for their Slime Life tray, which includes a slime donut, pink icing, and a cup of sprinkles, and design their slime masterpiece however they want. Then they can snap a picture with their slime creation before smashing and stretching it on camera for a super fun, satisfying experience.
Afterwards, guests can explore the Slime Life Café experience even more with the incredibly realistic food displays that showcase the wide array of Slime Life foods available. In addition, guests will love taking photographs while standing in a giant bowl of Slime Life fruity cereal.
Slime Life is available now at Walmart, Target, Amazon, and on https://shop.mgae.com.
