Lucra, the leading provider of social gamification technology, today announced a partnership with HiQOR, the biometric fitness and insurance platform trusted by global fitness brands around the world.
The collaboration brings together two leaders at the intersection of athletic performance and health outcomes, unlocking real-time, reward-driven competition built on biometric data. Together, Lucra and HiQOR will launch a new category of gamified fitness experiences designed to motivate movement, drive engagement, and connect wellness efforts directly to tangible incentives and insurance outcomes.
Through Lucra’s white-label SDK, HiQOR will enable users to compete in challenges powered by biometric inputs such as heart rate, recovery scores, or output metrics. Whether participating onsite at endurance events or training remotely, users will be able to unlock rewards, climb leaderboards, and earn incentives tied directly to performance and personal improvement.
“HiQOR is already embedded in the competition flywheel, connecting biometric fitness to real-world insurance outcomes,” said Dylan Robbins, CEO of Lucra. “By adding Lucra to the stack, we’re enabling compliant gamification right where users are already competing and engaging. It’s a natural extension of what HiQOR is building, and a perfect use case for our technology.”
“Our mission at HiQOR is to turn healthy behavior into measurable, meaningful outcomes for both individuals and the organizations that support them,” said Aaron Drew, CEO of HiQOR. “By integrating Lucra, we can offer partners a secure, fun, competitive capability that drives sustained participation, boosts motivation, and ties every heartbeat, rep, or mile to real rewards.”
The integration also supports HIQOR’s broader insurance-facing platform, allowing partners to create data-driven challenges that incentivize healthy behavior, surface top performers, and encourage preventive action. With Lucra’s infrastructure, these experiences remain fully compliant, secure, and easily configurable, whether for marketing activations, corporate wellness, or partner rewards.
Key features of the integration will include:
- Gamified challenges driven by biometric inputs, all trackable through wearable technology
- Live leaderboards for event-based or remote competition
- Reward tiers based on participation, consistency, or top performance
- Embedded wallet functionality for incentive redemption
- Full compliance, payments, and risk management powered by Lucra
This partnership marks a new frontier in competitive wellness, bridging athletic performance, community engagement, and long-term health impact through trusted, technology-led experiences.
