For every bottle of Lemon Perfect sold, the brand will fund the removal of the one-bottle equivalent of plastic waste from the environment
Because every day should be Earth Day, Lemon Perfect, the fastest-growing brand in the enhanced water category*, has officially announced that it is certified Plastic Neutral in partnership with rePurpose Global, the world’s leading plastic action platform. This collaboration will fund the recovery of nature- and ocean-bound plastic waste while contributing to systemic change through the financing of infrastructure and plastic waste supply chain development, as well as positive socioeconomic change and improved working conditions for waste workers.
Through its partnership with rePurpose Global, Lemon Perfect advances its commitment to people and the planet by focusing on the removal of multi-layered plastic (MLP), which typically goes uncollected because the material has no commercial value and lacks collection infrastructure.
In 2023 alone, Lemon Perfect has committed to removing 3.5 million pounds of plastic waste as just one part of the company’s investment in building a circular supply chain.
The initiative marks the next step in Lemon Perfect’s ongoing sustainability efforts. In addition to its Plastic Neutral certification, Lemon Perfect is carbon-neutral and utilizes 100% recyclable polyethylene terephthalate (rPET) sourced from previously recycled plastic bottles in its packaging.
“Being a leader in sustainability is core to Lemon Perfect’s mission,” said Lemon Perfect Founder and CEO Yanni Hufnagel. “As we reduce our plastic footprint to net zero in partnership with rePurpose Global, continue to maintain our carbon neutrality, and pledge that all of our bottles will be made from 100% recycled plastic by 2026, we are committed to producing a bottled water that is better for the planet.”
Lemon Perfect’s partnership with rePurpose Global will aid in the removal and recovery of plastic waste from regions across India, including the districts of Udupi, Hyderabad, and Aurangabad. The partnership will support the collection and ethical processing of low-value packaging that would otherwise be dumped in overflowing and hazardous landfills or water sources.
“Our partnership with Lemon Perfect represents a shared commitment to creating a better future for our planet. We are inspired by their dedication to sustainability and their drive and commitment to plastic action. Together, we hope to set an example for other businesses and drive positive change in our industry,” Svanika Balasubramanian, rePurpose Global CEO and Co-Founder, shared in a statement.