Klarna and Vivid Seats partner to offer customers flexible payments for live event tickets

Fans can buy sports, concert, and theater tickets nationwide in 4 interest-free payments

Klarna, a leading global retail bank, payments and shopping service today announced a partnership with Vivid Seats, a leading ticket marketplace connecting millions of fans to live events. Starting later this year, customers buying tickets on Vivid Seats will have the option to choose Klarna’s interest-free Pay in 4 option at checkout. The new offering will give Vivid Seats customers even more payment options to fit their budgets at a moment when fans are eagerly anticipating returning to in-person sporting, concert, and entertainment events.

“Life happens live – at Vivid Seats, our goal is to help every fan enjoy the thrill of live events,” said Stan Chia, CEO of Vivid Seats. “Our partnership with Klarna will give even more of our customers the convenience they need to experience live music, sports, and theater in the stadiums, clubs, and arenas across the country.”

“It’s no shock that we’re seeing a lot of pent-up demand for customers to attend live concerts and events again,” said David Sykes, Head of North America at Klarna. “We’re excited to partner with Vivid Seats to enable millions of fans to purchase their tickets with flexibility and reconnect with their favorite artists and sports teams in person.”

Klarna’s recent Reopening Insights Report found that 69% of consumers plan to attend in-person events in the next six months and 70% are willing to spend more now than they would have prior to the pandemic to have a great in-person entertainment experience.

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