Klarna set to bring alternative payment solutions and digital marketing activations to the Brookfield Properties retail portfolio
Klarna, the leading global banking, payments and shopping service that helps consumers save time, money, make informed decisions and manage their cash flow, today announced an exclusive multi-year partnership with leading global real estate developer and operator, Brookfield Properties.
The collaboration will exclusively offer Klarna’s in-store alternative payment solutions and bring experiential marketing to Brookfield Properties’ nationwide portfolio of over 150 US shopping centers, elevating the in-store shopping experience for millions of customers annually. This will be accomplished through innovative activations, including out-of-home media, livestream shopping, augmented reality and more.
“The way our customers shop changes constantly and it is our job to evolve with them. This is something Brookfield Properties does really well,” said Katie Kurtz, SVP of Business Development at Brookfield Properties. “This is a natural match for us and we look forward to offering Klarna’s services to our shopping center communities.”
Traffic patterns across Brookfield Properties’ portfolio of properties have returned to historical norms, indicating that consumers are ready and excited to shop in-person again. The 2021 holiday season generated nearly 95% of 2019 traffic at Brookfield Properties shopping centers, compared to the national average of 78% of pre-pandemic traffic. These trends only strengthen the narrative that brick and mortar is alive and well.
Additionally, Klarna’s 2021 holiday report revealed that physical retail remains a high priority for shoppers, especially with younger consumers who noted the importance of speed and efficiency that comes with in-store shopping.
“As one of the country’s largest real estate developers, Brookfield Properties is transforming the shopping experience by blending the physical and digital worlds to meet today’s customers where they are,” said David Sykes, Head of North America, Klarna.
“We’re proud to work with Brookfield Properties and look forward to partnering with their retail tenants to offer consumers more flexible ways to shop and pay.”
Klarna’s in-store services are accelerating rapidly, with nearly 80,000 physical retail stores globally, and live in-store with Klarna at participating Brookfield Properties tenants such as H&M, Ralph Lauren, Sephora, Abercrombie & Fitch, and thousands more.
