Jason Kelce is a scientist now
Put on your lab coat and goggles, it’s time for some science lessons from the folks at Garage Beer.
Dubbed “Garage Labs,” the effort will air a new spot every Friday for six weeks. They star beer “scientist” Jason Kelce.
In “Cold Cranker,” Kelce attaches Garage Beer to a car battery for maximum chill. Beau Allen wants colder beer, however, and he turns to dust.
The campaign was created in-house with CCO Corey Smale and director Jordan Phoenix.
“The inspiration was like many of the other concepts that have recently come to life—this was more of a mandate than a brief,” a Garage Beer spokesperson tells Muse. “Kelce was super excited about these spots and similar to Super Bowl, he played a large role in creative direction and overall vision. We really wanted to test the limits of beer and science at the same damn time—thus, ‘Garage Labs’ was born.”
