acquires, a La Jolla, California-based global provider of event planning and sponsorship management software, acquired (HGS), a Raleigh, NC-based event sponsorship technology company.

The amount of the deal was not disclosed.

The acquisition allows to provide its current and future customers with the tools and skills to find, sell, and manage sponsors, in-kind partners, vendors, and expo sales. The deal will expand’s focus on sponsorships-driven revenue growth for customers. It will also offer sponsorship sales and management software, automated sponsorship matching, sponsorship consultation, and educational services for events of all types and sizes.

The software as a service (SaaS) HelpGetSponsors automates sponsorship sales and management. Tom Crichton, who founded HelpGetSponsors, has over 25 years of experience in sponsorship and media on behalf of event properties, including national sports properties and sponsorship agencies. As one of’s Advisory Board members, he will continue to assist the company in its development.

Led by Mitch Thrower, CEO, Chairman, and Founder, is a platform that helps people create, promote, discover, enjoy, and make the most of every event. With its end-to-end event management solutions, gives organizers access to a suite of products for every step of the event life cycle, allowing organizers to save time and generate more revenue. offers sponsorship and promotional tools, event management software, event calendars, digital marketing services, on-site check-in, and sales.

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