The partnership introduces CONSO’s Consumer Passport infrastructure to Walrus, enabling consumer apps across gaming, socials, and on-chain ecosystems to access verifiable cultural identity, encrypted data storage, and programmable rewards.
CONSO.xyz, the AI-powered intelligence engine mapping the internet’s Consumer Graph, has partnered with Walrus to establish the cultural intelligence and privacy layer for consumer applications. By combining Consumer Passports, ZAPs scoring, and encryption, the partnership provides developers of consumer apps with a turnkey stack to map user identity, protect sensitive data, and reward authentic cultural contributions.
With this integration, developers can:
- Enrich user profiles with verifiable gaming achievements, social actions, and on-chain ownership.
- Securely store and discover data, ensuring user information remains private yet user-controlled.
- Integrate ZAPs-powered engagement loops, rewarding participation, virality, and community impact.
- Consumer Passport: Cultural Identity Made Verifiable
The Consumer Graph unifies fragmented signals across gaming, socials, and Web3, making them composable for developers. Packaged as Consumer Passports, these NFT-backed dynamic profiles evolve as users interact across ecosystems.
- Gaming Identity — Sync achievements from PlayStation, Xbox, Steam, Roblox, and more.
- Social & Streaming Signals — Index cultural actions from YouTube, TikTok, Twitch, Twitter/X, and Discord.
- On-Chain Identity — Anchor user reputation and asset ownership with Sui, MetaMask, and decentralized ID protocols.
- Encrypted Data Layer — Protect user data with encryption while enabling controlled discovery.
Consumer Passports turn this graph into programmable identity:
- Proof-of-Impact — Track contributions like “Originated meme,” “Completed raid,” or “Published track.”
- Portable Reputation — Identity persists across apps instead of being trapped in silos.
- Reward-Ready — Seamless integration with ZAPs and programmable campaigns.
ZAPs: Turning Culture into Currency
- ZAPs convert cultural activity into measurable, monetizable value for consumer apps.
- Earn ZAPs by completing tasks, quests, or cultural milestones.
- Redeem ZAPs for NFT drops, in-app perks, and tokenized experiences.
- Design Custom Flows — Brands, DAOs, and developers can build campaigns rewarding actions that matter beyond clicks.
Smart Campaigns: Programmable Rewards
At the heart of the partnership lies Info-Fi Campaigns, programmable growth loops that blend identity, engagement, and rewards.
- Achievement Quests — Reward gameplay and creative milestones.
- Cultural Tasks — Incentivize meme creation, streaming, or social amplification.
- Ownership Rewards — Recognize verified console, NFT, or community ownership.
- Virality Credits — Track and reward originators when content spreads.
Info-Fi Campaigns turn Consumer Passports into active growth channels, ZAPs into cultural currency, and Walrus into the privacy-first infrastructure holding it all together.
“Our vision is to make culture programmable for consumer apps,” said Vinay Sabarad, Founder of CONSO.xyz .
“By combining Consumer Passports with data encryption on Walrus, we’re giving developers a simple yet powerful way to map identity, protect privacy, and design reward economies at internet scale.”
CONSO + Walrus = The Consumer App Intelligence Layer.
An ecosystem where gaming, socials, and on-chain identity converge into secure, ownable, and rewardable culture.
