CentralNic announces partnerships with Klarna, Booking.com and Shopify

CentralNic Group PLC has announced a host of new partnerships with the likes of Booking.com, Klarna and Shopify for its advertising services.

Zeropark, CentralNic’s advertising platform, has penned a deal with Booking.com to run targeted campaigns on the travel agent’s behalf, the company said in a statement.

‘Buy now, pay later’ specialist Klarna has become a direct publisher on Zeropark’s network meanwhile, allowing advertisers to offer different methods of payment.

As well as this, publisher platform Sovrn has classed Zeropark as a ‘Tier 1’ demand partner, giving it access to a more exclusive set of “premium” ad placements, the AIM-listed group added.

“[These] are a testament to CentralNic’s unwavering commitment to innovation and collaboration,” chief executive Michael Riedl commented.

CentralNic’s ad tracking system Voluum has also launched a partnership with e-commerce platform Shopify to bring retailers on the site more data and ad-related metrics.

“These partnerships not only further enhance the value proposition of Zeropark and Voluum for our advertisers and publishers; they also underscore our dedication to understanding and addressing the unique needs of our business partners,” Riedl continued.

“Our ability to secure premier companies as partners is a reflection of our deep understanding of respective value chains.”

CentralNic shares rose 0.6% to 130.76p on the news.

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