Bolttech strengthens WINDTRE partnership with launch of device trade-in programme

International insurtech bolttech, today announced the expansion of its existing partnership with WINDTRE with the launch of a new ‘Reload exChange’ trade-in programme in Italy.

With this new product, WINDTRE customers can now trade-in their used phones in-store and receive cash payments directly to their bank accounts.

Reload exChange adds to a suite of device protection offerings already available to WINDTRE’s customers in Italy, including the ‘Smartphone Reload’ phone switch and ‘Reload Plus’ device upgrade. With Reload exChange, a diagnostic app is used to determine the trade-in value of smartphones and customers will be able to receive instant price quotation. The technology provides assurance of an accurate appraisal for the used device condition and ensures that customers receive a valuation that is fairly priced.

“WINDTRE’s proposition is characterised by the idea of inclusive and welcoming technology, with innovative services designed to meet the needs of our customers and improve their everyday lives. Thanks to our long-standing partnership with bolttech, we have made significant progress towards delivering this proposition and we are confident ‘Reload exChange’ can further bolster our goal of bringing people closer through our valuable solutions”, said Tommaso Vitali, B2C Marketing & New Business Director of WINDTRE.

As part of its technology-driven insurance distribution capabilities, device protection is one of bolttech’s hero products – delivering fast and easy device protection through repair and delivery services, switch programmes, trade-ins and technical support to protect customers’ electronic devices.

Cesare Bisio, General Manager for Southern Europe, bolttech, commented, “We are thrilled to launch bolttech’s first trade-in programme in Europe as part of our partnership with WINDTRE. Our cooperation has seen several device management solutions launched to address the lifecycle of smartphones and devices for Windtre customers across Italy since 2019. Together, we look forward to helping customers in Italy extend the life of their devices and reduce the environmental cost of electronic waste while enjoying an uninterrupted and sustainable digital lifestyle.”

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