Animoca Brands, the company driving digital property rights to help establish the open metaverse and its associated network effects, today announced that it has partnered with AMGI Studios, creators and developers of My Pet Hooligan, a third-person platform-shooter video game filled with cartoon chaos and destruction.
In addition, Animoca Brands has begun to acquire additional KARRAT tokens from the open market; KARRAT is the utility and governance token adopted by AMGI Studios.
My Pet Hooligan merges blockchain technology with immersive gameplay, offering a unique gaming experience that blends traditional gaming and Web3 culture. Players enter a vibrant world filled with quirky, rebellious rabbits, each showcasing distinct personalities, and engage in both PvP and PvE experiences.
As part of the partnership, Animoca Brands will leverage its expertise to bolster Studio Chain, an upcoming L2 blockchain for gaming and media built with Arbitrum Orbit. Studio Chain, which is currently available in testnet, is developed by AMGI Studios and leverages Caldera’s high-performance infrastructure for core validation. Studio Chain is designed to power next generation games, AI agents, and digital experiences by providing scalable, low cost infrastructure for developers, studios, and creators to build, deploy, and monetize content on-chain.
Animoca Brands will also advise AMGI Studios on My Pet Hooligan’s go-to-market strategy and tokenomics, and will provide liquidity for the KARRAT token. KARRAT is an ERC20 utility and governance token for gaming and entertainment ecosystems that plays an integral role in powering Studio Chain and the My Pet Hooligan ecosystems.
AMGI Studios is the official launch partner of the Karrat Foundation, which aims to steward and foster the growth of KARRAT token as the utility and governance token across the KARRAT ecosystem, which includes gaming and broader entertainment initiatives.
Yat Siu, co-founder and executive chairman of Animoca Brands, said: “We’re thrilled to partner with My Pet Hooligan, an innovative third person shooter-platformer that combines engaging visuals with seamless blockchain integration. Web3 gaming remains one of the most important growth-drivers of on-chain activity and mass adoption. Blockchain gaming users are estimated to number as high as 100 million, and we believe that My Pet Hooligan’s blend of humor and action has the potential to attract and onboard traditional gaming audiences to Web3. With this partnership we want to demonstrate that blockchain is capable of enhancing great gaming experiences without compromising fun, fairness, or accessibility.”
Luke Paglia, co-founder and COO of AMGI Studios and My Pet Hooligan, commented: “This partnership with Animoca Brands is more than just a win for My Pet Hooligan. It’s a major step forward in building the infrastructure layer for the next generation of Web3 games. From our white-label marketplace and game systems to the upcoming launch of Studio Chain powered by the KARRAT token, we’re focused on enabling creators and studios to build immersive experiences powered by true digital ownership. Animoca Brands shares that vision, and we’re excited to build it together.”
