- Identity orchestration platform company Alloy has launched its first perpetual Know Your Business (pKYB) and Customer Risk Assessment (CRA) orchestration solution in the UK and across Europe.
- The new offering will enable banks, fintech, and payments companies to enhance their ability to check and provide risk assessments on companies on a continuous basis.
- Headquartered in New York and founded in 2015, Alloy made its Finovate debut at our developers conference, FinDEVr Silicon Valley 2016. Tommy Nicholas is Co-Founder and CEO.
Identity orchestration platform provider Alloy has introduced its first perpetual Know Your Business (pKYB) and Customer Risk Assessment (CRA) orchestration solution in the UK and across Europe. The launch follows the company’s introduction of its perpetual KYC (pKYC) solution in the fall of 2025.
Financial institutions serving customers in the UK and Europe benefit from the opportunity to develop a variety of solutions for many different markets—from the Baltics to the Mediterranean to the post-Soviet east. Nevertheless, expansion into new territories also comes with significant challenges as business risk becomes more complicated to manage. Corporate entities evolve, beneficial owners change, and regulatory demands shift and expand, especially as they relate to anti-money laundering (AML) and countering the financing of terrorism (CFT) controls.
In response, Alloy’s pKYB solution will empower banks, fintechs, and payments companies in the UK and Europe to automatically re-run checks and re-assign risk when significant business and ownership changes occur. Examples include registry updates, watchlist hits, and event-driven risk signals. Further, the new offering is supported by Alloy’s AI Assistant, which conducts comprehensive online research to corroborate business and ownership changes. The Assistant also runs the Enhanced Due Diligence (EDD) review for businesses that change from low to high risk post-onboarding. This helps compliance and risk teams cut down on hours of manual work while improving straight-through-processing (STP) rates.
“Through deep conversations with our UK and European clients, it became clear that static, point-in-time KYB was no longer sufficient,” Alloy Senior Product Director Grace Liu said. “We took what we learned, evaluated how the pKYB ecosystem was evolving, and built on our pKYC foundation to move quickly toward a proactive, event-driven future—one our clients are genuinely excited about and that Alloy is uniquely positioned to deliver.”
Alloy’s pKYB and CRA solution will enable financial institutions to apply configurable policies by market, product, and entity risk level. This facilitates consistent decision-making while satisfying local regulatory mandates, and leverages smart routing to reduce the amount of manual work involved in the screening process. Alloy’s solution also uses filtered, event-triggered Enhanced Due Diligence (EDD) alerts that route high-risk issues to human analysts while managing lower-risk issues via automated Customer Due Diligence (CDD) processes. Financial institutions will also be able to use AI-assisted workflows to accelerate investigations, create summaries, and recommend next best steps to achieve faster review-to-resolution.
“Periodic checks alone aren’t enough: they need to be complemented by continuous business monitoring,” Liu added. “With pKYB, Alloy helps institutions detect, evaluate, and act on changes to business identity, ownership, and risk by automating risk reassessment and escalating only the most critical alerts to analysts. The result is consistent policies across markets and the ability to scale confidently, with a clear, up-to-date understanding of business risk between reviews.”
Headquartered in New York and founded in 2015, Alloy introduced itself to Finovate audiences at our developers conference, FinDEVr Silicon Valley 2016. Today, more than 700 of the world’s largest financial institutions and fintechs rely on Alloy’s platform to access actionable intelligence and a network of 200+ data sources to keep pace with emerging fraud, credit, and compliance risks.
Alloy’s new product announcement comes a month after the firm announced the latest fruits of its partnership with MANTL, an Alkami solution team and loan and deposit account opening technology provider. The company reported that more than two million deposit applications have been processed since the partnership began, with an average automated application decision rate exceeding 80%.
“Our partnership with MANTL shows that strong fraud prevention can actively fuel business growth,” Alloy CEO and Co-Founder Tommy Nicholas said. “By giving our joint clients a complete view of customer identities, we’re helping them stay ahead of fraud, unlock more opportunities to serve legitimate customers, and deliver a better experience.”
