Washington D.C. airports implement innovative checkpoint system

SecurityPoint Media, a leading alternative advertising firm, in conjunction with JCDecaux, the world’s largest out of home advertising company, is implementing its SecureTray System® at security checkpoints in Reagan National Airport and Dulles International Airport.

As a part of the existing advertising agreement with JCDecaux, SecurityPoint Media will upgrade all security checkpoints with its proprietary SecureTray System®. This system delivers new, patented trays that feature advertisements. Each SecureTray also has a unique tether ID number that’s visible to travelers so they can better track their personal items when going through security. The SecureTray System® improves airport checkpoint efficiency, enhances customer service and eliminates the expense to replace and maintain the trays.

“We are excited about bringing the SecureTray program to both airports in the Washington D.C. metropolitan area,” said Joseph T. Ambrefe, CEO of SecurityPoint Media. “This system will improve efficiencies in the security screening process while delivering a high-impact advertising solution and incremental revenue to MWAA.”

Advertising will be sold jointly by SecurityPoint Media and one of the world’s leading outdoor advertising companies, JCDecaux.

“Air travelers are highly educated, well connected and tech savvy professionals,” said Bernard Parisot, Co-CEO with JCDecaux. “Since every traveler goes through security, these messages are highly-effective in delivering a tough to reach demographic. The service is a proven benefit for travelers and a win for MWAA.”

As part of the program with MWAA, ­­­­­­­­SecurityPoint Media will also install its patented SecureCarts® at all checkpoints. These carts are specifically designed for airport checkpoints and are used to move and dispense the trays.  This system has been shown to reduce Transportation Security Administration (TSA) worker injuries.

Reagan National Airport and Dulles International Airport are the 41st and 42nd airports to join the SecurityPoint network.  The new system will be installed at both airports by July 26, 2012.

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