OpenSky Launches, Making Online Shopping Personal and Social

New Site Connects Members with Their Favorite Celebs and Experts For In-The-Know Recommendations at Insider Prices

- Chef Bobby Flay, Country Music Stars The Judds, Fashion Designer Cynthia Rowley, The Talk Co-Host Holly Robinson Peete, Eco-Activist Alicia Silverstone among the pioneers giving OpenSky members insider access to their favorite things on -

NEW YORK, April 18, 2011 /PRNewswire/ -- OpenSky (, a new social shopping site launching this month, empowers consumers to design their own shopping experience and discover new products and ideas curated by the world's most interesting people. OpenSky brings together celebrities, authors, stylists, chefs and other trendsetters in Food, Style & Beauty, Healthy Living and Home & Design to give shoppers the ultimate hook-up on the best of what they eat, buy, wear, use and love every day.

OpenSky features a passionate and growing community of expert curators, all with distinctive perspective, expertise and passion that is unique to their individual personalities including:  Food: Chef Bobby Flay, Chef Ming Tsai, Buddy Valastro, Chef Michael Ruhlman Style: Designer Cynthia Rowley, Designers Liz Lange & Jane Wagman, Kelly Killoren Bensimon, Lisa Rinna, supermodel Veronica Webb, Kristin Cavallari Home & Design: The Judds, Naomi and Wynonna, DJ Donna D'Cruz Healthy Living: Alicia Silverstone, Mariel Hemingway, Tanya Zuckerbrot, MS, RD and New York Times best-selling author Kathy Freston.

"We use social media everyday to discover new ideas and news from the people we admire who share our passions," said John Caplan, Founder and CEO of OpenSky.  "OpenSky is translating that same experience of trust and connection into the way we shop."

"Cooking is at the heart of what I do every day and so I'm constantly exposed to new ways to make it different, better and fresh," said Chef Bobby Flay. "OpenSky makes it possible for people who feel the way I do about food and cooking to benefit from that just as much as I do."

Designed for the shopper who craves originality, excitement and discovery; members of OpenSky personalize their experience around their interests by "following" the curators they feel share their passion and interests. Curators offer their followers an exclusive look at their everyday adventures and discoveries each week alongside insider access to their personal product recommendations at special prices.

"Whether through our music or meeting fans at our shows, one of our greatest joys is openly sharing our hearts and lives with our fans. OpenSky gives us a way to let them in a little further and take a piece of our world into theirs through the great things we find along the way," Wynonna and Naomi Judd, The Judds.

Once a shopper has selected their curators they'll begin receiving weekly emails from each alerting them to a new offer.  Products are offered at exclusive pricing for the first 24-hours before becoming available in the curators "collection" at regular retail price. Shoppers have access at any time to the products each curator has recommended by visiting the curators "collection." Membership is free. Happiness is guaranteed.

About OpenSky

Headquartered in New York City, OpenSky is a new social network dedicated to giving members a customized and personal interest-based shopping experience that is curated by the world's most interesting people. Members can choose to follow expert curators in Food, Style & Beauty, Healthy Living and Home & Design to receive insider advice and unique goods at exclusive prices of up to 50% below retail.  The company was founded by John Caplan, former CEO of FORD Models and President of the Networks Group.


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