January 20, 2021
Online retail giant Coupang held a "Global Shopping Day," Wednesday and Thursday, for customers stuck at home amid the prolonged COVID-19 pandemic, selling imported global brand products with a maximum 50 percent discount.
A number of special promotions were offered during the event including, "Time-limit Deal," "Special Price for Wellness Items," "Discount Event for New Arrivals" and "Brand Discount Event."
The online retailer began the time-limited deal at 11 a.m., at which it sold Samsung 55-inch Class 8 Series LED Smart Tizen TVs, Fujifilm's instant camera Instax, Ivory Aloe Cosmetic Soap and four-in-one Badger Green Classic Lip Balm 4-Stick sets at special prices.
In the wellness category, Coupang offered various items related to healthcare including food, cosmetics and wearable devices. Products from global brands including Xiaomi, Estee Lauder, Juver and Sierra De Utiel were available at reasonable prices.
Customers were given up to a 30 percent discount on new arrival products such as Marshall Bluetooth speakers, Emporio Armani's underwear and Xiaomi's wireless power bank.
"Wow members" ― paid-up users of Coupang ― enjoyed free shipping regardless of the number of products ― or amount spent ― they purchased during the event. International shopping took an average three to four days for delivery to cities, and a little over a week to customers in mountainous or remote areas.
"We hope that many shoppers enjoyed our promotional event, where they could find not only a wide selection of global brand products at special prices but also enjoy easy and convenient shopping," Coupang senior director Jonathan Burks said. "We will continue to improve our customers' shopping experience with Coupang's direct overseas purchase and import services that provide reasonable prices on top of fast shipping," Burks added.
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