By Marshall Bright
September 26, 2016
It's not every bottled water company that tells us we should be drinking tap water. But Just isn't like any other bottled water company we've heard of.
Jaden Smith — who, along with his parents, is one of the investors in Just — first came up with the idea of a more environmentally friendly bottled water seven years ago. (If you're counting: Yes, that's when he was only 11 years old.) Since then, Just has grown into a movement that is radically reducing the environmental impact of bottled water.
But that's not the only thing that makes Just different. The brand is also committed to keeping its water competitively priced (usually around 99 cents) and to investing in Glens Falls. Currently, the city is selling its excess water to Just for six times its value.
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