Willie Nelson-Backed Music Show Gets Financing; Distribution Deal Eyed

Austin Business Journal Online
By Chad Swiatecki
April 27, 2015

"Inside Arlyn," an in-production live music television series created in part by Austin country music legend Willie Nelson, has signed a partnership with the Raptor Group investment firm to finance the series and help it secure a distribution deal. The amount of capital invested was not disclosed.

The series features headliner-level musicians performing intimate sets inside Arlyn Studios, the downtown Austin recording studio that is co-owned by Nelson's nephew Freddie Fletcher. So far the show has taped two episodes and Fletcher and his team have spent the last six months editing those into a finished product to shop to networks and other content channels.

Raptor Group has forged a deep connection with the studio in recent years, starting with its booking of the popular Raptor House parties at the studio in 2013. The two groups began talking about partnering on the television series prior to South By Southwest 2014 and moved ahead with negotiations following that festival.

Lisa Rainey Fletcher, one of the founding partners in Arlyn, said discussions are ongoing with Sony Corp. and Universal Music Group — among other companies — for distribution of the series. She said Raptor Group partner Jim Pallotta will use his business connections to help the show find major sponsors and build other business relationships.

"They have really good contacts just like we have on our side, so we get to double up on what we're able to do with negotiations," she said. "The focus is on sealing the deal with distribution, sponsorships, ticketing, and any other business interests where they have some involvement."

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